How do you keep your online customers returning? The same way you keep your local customers returning.
Why do local customers return to your store front – it’s simple, they come back for the personalized service, they come to see you and your sales-persons and their winning personalities. They drop by because they know you have the solution or the product that meets their needs, right now and today.
The Internet is filled with anonymous web pages and worried customers. They click on web sites and wonder if their credit cards are safe, or if the picture of that widget is really the widget that will show up on their doorstep.
How can we fix this? It’s simple, if you view each and every web visitor as you do a store-front customer you can’t go wrong. Communicate via e-mail, or social media, or use the telephone, or even use a video chat. Connect quickly and efficiently and let your personality charm those customers if they are standing in your front door or connecting via video chat from the other side of the world.
~Geof “Chat Monster” Franklin