Tag Archives: social media

Grand Opening Party

You started your business, you have a store front, and you have your inventory. How do you attract your customers? Maybe you hang up a banner? Or maybe you run local ads in the paper or on the radio or TV? Maybe you send a bunch of postcards out in a direct mailing.. maybe you throw a grand opening party? Why do we do all of this? Simple, people (or in this case customers) want to join in on your excitement and we hope that this excitement translates into sales (and returning customers.)

Customers around a store front.
Customers around a store front.

So why do we treat it differently when you set up your web site or Facebook page.. or both?

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Fake Tweets!?

ARRRRGH!! (Yes, that was the sound I made when I read this.. )

Today there are reports from several news wires that someone hacked into a twitter feed of a major news corporation and sent several false tweets about potential terror attacks.  Continue reading Fake Tweets!?

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Communication Overload

You’ve been told that you must open a web site, write in a blog, join twitter and facebook to help grow your business. So after countless hours of navigating sign-up forms and reading the fine print of the Service Agreements you finally have a social media presence. Flash forward a few weeks and you’re either overwhelmed – e-mails flood in, tweets keep chirping on your phone, facebook updates and requests have taken over your desktop and now you can not find the time to actually run your business – or you’re underwhelmed, you tweet, blog and send updates and there’s zero engagement. Sound familiar?

A calendar. Continue reading Communication Overload

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